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“How to Make and Keep Your Customers - Delighted!”

8-9 June 2005 Pan Pacific Bangkok

THAILAND'S PREMIER INTERNATIONAL DM SYMPOSIUM RETURNS FOR THE FOURTH CONSECUTIVE YEAR!

“The real purpose of being in business is to make
and keep customer – Delighted”
- Prof Theodore Levitt, Harvard Business School

Media choice has exploded. Consumers select what they want from a far greater variety of sources – especially with a few clicks of a computer mouse. Thanks to the internet, the consumer is finally seizing power. No wonder most firms already claim to be “customer-driven” or “customer-centric.”
But are they just paying lip-service?

So what will the future hold? Asks a recent survey, “Crowned at last – A survey of consumer power” in The Economist (April 2nd, 2005), and quotes Kevin Roberts, chief executive of Saatchi & Saatchi: “For the first time the consumer is boss, which is fascinatingly frightening, scary and terrifying, because everything we used to do, everything we used to know, will no longer work.”

“In the past you would keep pounding the creative message out into the market place and look at reach frequency,” the survey then goes on to quote no less an authority than Howard Draft (of Draft Worldwide). “Well, basically that is dead. What you have today is an informed consumer who is taking control of the way he learns and hears about products.”

“The days of mass marketing are over,” says Larry Light, McDonald’s, chief marketing officer, and goes on to conclude: “As with P & G’s $4 billion advertising budget, a growing proportion is shifting from mainstream media, such as television, radio and print, to new media and other forms of sales promotion, such as direct mail, public relations, promotion, sponsorship and product placement…below-the line advertising, or marketing services, is already worth more than twice what is spent on traditional display advertising”

It is to highlight these new frontiers of development in marketing communication that DM Thailand 2005 is now returning for the fourth consecutive year.
DM Thailand continues to attract the best marketing minds in Asia to share trends and insights for companies to succeed in the difficult and fast-paced business environment. DM Thailand 2005 will bring together a line up of world-class speakers to give direct marketers solid advice on how to maximise their marketing dollar and get optimum return of investment. Customer relationship as part of DM strategy becomes increasingly important in the new world where volatility and uncertainty rule. As the cost of media spiral out of control and unique positioning in customers mind is lost due to intense competition, traditional marketing channels are no longer enough in maintaining profitable relationship with customers. CRM-focused DM strategy provides the only sustainable channel for business to communicate and build trust with consumers, to secure unique positioning and ultimately gain higher profitability through sustainable competitive advantage.
Enjoy Early Bird registration fee at 15,200 baht (US$380) (20% discounted from Regular rate of 19,000) by registering before May 8. 10% discount on three or more registrations from the same organization.

Customer Service Hotline Tel: + 66 (0) 2938 1800 Fax: + 66(0)2938 1877
E-mail: info@dmthai.com
For programme update and registration visit: http://www.dmthai.com/