presentATION DOWNLOAD
Wednesday May 26, 2004
07:30 Registration & Coffee
08:30 Welcome Note
08:40 Special Address by Guest of Honour
Anusra Chittmittrapap,Vice President
Marketing, Thailand Post Co., Ltd.
Keynote Speech
08:50 10 Things 100 Years of
Direct Marketing
Taught Me Never to Forget by Mr. Ray Considine,
Considine & Associate, Author on business
books and consultant on Customer Quality,
Pasadena, USA
Branding & CRM
09:30 Maximizing Brand Value through CRM by
Dr. Paul Temporal, Group Managing Director,
Temporal Brand Consulting, Bangkok
10:10 Morning Coffee Break
Best Practices
10:25 Critical
Issues in Privacy, Spam & Data Protection
by Mr. Jos. Briken, CEO, Silversum
ConsuMetrix Pte Ltd, Singapore
Call Centre Outsourcing
11:05 BPO - What’s the
Hype and Why? How to Employ
BPO in Ways that are Both Innovative and Add Value
by Ms. Claudia Schlesinger,Vice Chairman,
Call Centre Association, Hongkong
11:45 Question and Answer session
Luncheon Talk
12:00 Turning Crisis into Successful Branding
Opportunity – A Personal DM Story by Sirivat
Voravetvuthikun, Advisor, Sirivat Sandwich
Industry Perspective
13:30 Direct Marketing in Motion – A Marriage of Science
& Marketing by Ms. Catherine Gale, Regional
Managing Director, DRAFT, Singapore
Award-Winning Case Studies
14:10 Opportunities and Challenges-Insurance Direct Marketing
in Thailand by Ms. Grace Tsang, Regional Vice
President, Direct Marketing South East Asia,
American International Group Inc., Hongkong
*due to the large size of this presentation, if the delegate would like
to have a soft copy, please submit your request to secretariat@dmthai.com
14:50 Question & Answer Session
15:00 Afternoon Coffee Break
Digital DM – A Panel Discussion
15:15 Panel Chair : Mr.Prasan Osatananda, Managing
Director, MRM Partners Thailand
Panelist :
Mr. Charles Arthur, President, Artorius
Consulting, UK;
Mr. Kent Wertime, President,
OgilvyOne Asia, Bangkok
Mr.Callum Laing,
Wvision, Bangkok
16:45 Question & Answer
17:00 Evaluation & Close
Workshop A: Full Day Workshop on Campaign Management, New York Room, Level 2
Improving the Effectiveness of your DM Campaigns presented jointly by Lisa Watson, Chairman, Direct Marketing Association of Singapore and Senior Director, Oracle Corporation, Asia Pacific Division & by Mr. Azhar Azib, Regional Marketing Director, Microsoft Asia, Singapore
07:30 Registration & coffee
08:30 Welcome
08:40 Introduction & Basic Principles
(AA)
10:00 Coffee Break
10:15 Making the Most of Creative
& Offers (LW)
11:00 Managing & Mining Your Data Effectively
(AA)
12:00 Senior Luncheon Talk
“What Happened to the Golden Promises of Internet Miracles?” Delivered
by
Author-speaker-veteran direct marketing guru Ray Considine (keynote presenter
of DMAsia Singapore 2002) Ballroom
1, Level 3
13:30 Workshop A contd;
Building Loyalty Programs that Work
(LW)
14:15 Driving Success through Testing &
Measurement (AA)
15:00 Coffee Break
15:15 Special Considerations of B2B Marketing
(AA)
16:00 Using Email & Internet Effectively
(LW)
16:45 Question & Answer
17:00 Evaluation & Close