DM 2004 Programme

Thailand’s largest International DM symposium returns for the third year!

DM Thailand continues to attract the best marketing talent in Asia to share trends and insights for companies to succeed in the difficult and fast-paced business environment. DM Thailand 2004 will bring together a line up of world-class speakers to give direct marketers solid advice on how to maximise their marketing dollar and get optimum return of investment. Customer relationship as part of DM strategy becomes increasingly important in the new world where volatility and uncertainty rule. As the cost of media spiral out of control and unique positioning in customers mind is lost due to intense competition, traditional marketing channels are no longer enough in maintaining profitable relationship with customers. CRM-focused DM strategy provides the only sustainable channel for business to communicate and build trust with consumers, to secure unique positioning and ultimately gain higher profitability through sustainable competitive advantage.
DM Thailand 2004 will address such radical yet very real questions as:

* Is your agency giving you the right advice or they just interested in
your marketing budget?
* When do you fire your marketing manager?
* When was the last time you terminated your customers?
* How do I reach out to new segments without a major investment - impossible ?

DM Thai 2004 – Achieving Profitable Results in an Age of Uncertainty is all about radical, thought-provoking and practical content that has been tried and tested by companies all over the world. We dare to be different for one reason - to give Thailand the best conference on integrated marketing.
A record number of marketers, their marketing specialist agencies and suppliers attended DM Thailand 2003. DM Thailand 2004 will be even more action packed providing leading brand a greater opportunity to impact on the Thai marketing scene.

Customer Service Hotline Tel: + 66 (0) 2938 3914 Fax: + 66(0)2938 3918
To register, click here

WHY IT IS CRITICAL FOR YOU TO ATTEND DM THAILAND 2004?

DM Thailand is an annual customer contact and direct marketing forum created by the industry for the industry. The event brings together a world-class faculty of international and local practitioners and industry leaders in Bangkok to discuss, benchmark and learn from each other latest knowledge in CRM and other tools of direct marketing.

DM Thailand 2004 – Achieving Profitable Results in an Age of Uncertainty! brings to you the latest knowledge, survival techniques, real-time business strategies, practical and implementable applications, and proven integrated communication campaigns to avoid failure, maximize on your ROI and stay profitable.
You will gain new insights from experts – both from the region and Thailand- on how you can identify and convert new customers and leverage your customer database to achieve record customer loyalty levels.
If you want to reach out to your customer effectively and leverage on the improving economic climate, you need to attend DM Thailand 2004 !.

For a small investment you will gain a tremendous wealth of knowledge and network with the players, operators and the direct marketing community.

WHO SHOULD ATTEND

Anybody who has anything to do with • direct marketing • customer relationship management • advertising • creative • branding • IT • Internet marketing • mobile marketing • public relations • call centre • loyalty programme • marketing research • marketing and sales promotion • database management • CRM software and hardware •

SELECTED LIST OF COMPANIES WHO ATTENDED DM THAILAND 2002 AND
DM THAILAND 2003

Accenture. Advance Paper.Advanced Info Service. Alandick. Amarin Printing. Amex Team Advertising. Apollo Advertising, Japan. Asia Pacific Post. Baechtold. Bangkok Bank. Beiersdorf. Blue Cross Insurance. Boots Retail. Bristol Myers' Squibb. Bristow/Prentice/Lambaart/Budd. Brooker Group. Cineplex. CAT. Cove-Ito Advertising .CSN & Associates. Cyberworks Consulting. Data Products Toppan Forms. Datacom SEA .DBS Thai Danu Bank. DYR. Deutsche Post. DHL. Direct Impact. Direct Response .DocuXPert Corp. Euro RSCG Contact. Exact Software. Federal Express .GE Capital. Glenrand Asianet. Greenpeace. Health Benefits Consultants. HSBC. ILeo. Institute of Future Studies for Development. JWT. JCDecaux. Kasetsart University. Korea Post. Krungsriayudhaya Card. Krungthai Card. Leo Burnett. Lowe. Loyalty Solutions T. Mailing List Asia. Media of Medias. Merck . Microsoft . MindShare. Nestle. Nokia. O.P. Natural Products .O&M. OgilvyOne Worldwide. Pathology & Clinical Lab. Pitney Bowes. Pos Malaysia Berhad. Post Company of I.R. Iran. Prakit Publics. FCB Thailand. Reader's Digest. Reed Tradex . Royal Orchid Hotel. Sirivatana Interprint.. Spring. Star Bucks. Surapon Foods. TBWA. TelecomAsia. Teledirect Asia. Tesco Lotus. Thai British Security Printing. Thai Mailing Service. Thai Mee. Thai Red Cross Society. Thai Vending. ThailandPost. Thammasat University. Thank Brothers Precious Trading. The Asian-Pacific Postal College. The Minor Food Group. The Stock Exchange of Thailand. The Thai Insurance. Thompson Connect. TNT. Total Access Communication. Toyota Motor. Travel Impact. Tuntex . UNICEF. Unilever Thai. United Communication. URGO Healthcare Products .Venturetec.

PROGRAMME & SESSIONS

DM Thailand 2004 – Featuring RAY CONSIDINE (keynote presenter of DMAsia Singapore 2002), DR PAUL TEMPORAL and other international faculty of speakers and thought leaders

DAY I – Wednesday May 26, 2004

Keynote Speech
10 Things 100 Years of Direct Marketing Taught Me Never to Forget - by Ray Considine, Considine & Associate, author of business books and consultant on Customer Quality. Pasadena, USA

Veteran U. S. direct marketing guru offers ten practical & actionable items distilled from his lifelong romance with the art of DM. He’ll lead you through critical steps to success so leave feeling you can do something different and better starting now

(Don’t miss " What happened to the Golden Promises of Internet Miracles?" at the Senior Luncheon with Ray on May 27. He constantly challenges even basic principles, preaches and practices "Out of the Box" creative Thinking. Invite your CEO and senior management to this "wake up and think" session!)

Ray Considine, keynote presenter of DMAsia Singapore 2002, says he is Salesman first. "Nothing happens until somebody sells something" is his
credo. Awards are wonderful; Increased sales are better, he says. He "went through the chairs" of product selling - Account Executive, then Sales Manager, and advanced to Marketing VP. Leaving that to start a new financial
services division of a direct mail agency, he became enthralled with "direct vs.general" marketing, the concept of measured results and became a lifelong fan of David Ogilvy.

Moving from eastern U.S. to California ("for the weather and the money", Ray says), he was appointed VP of Creative Services, developed a base of major credit card accounts, a telemarketing operation and an impressive clientele
of banking institutions.

Speaking for his company at conventions led to becoming a paid platform professional. He has two successful books, The Great Brain Robbery (How to Steal ideas and Make More money), and his current customer service book
W*A*Y*M*I*S*H : Why Are You Making It So Hard...for me to give you my money?
(Both will be available in limited quantity.)

A former teacher, his speaking style is informal, entertaining but always chock full of useable sales and business lessons. And he is Irish, known to tell a few stories. In fact, you can bet on that!

(Don’t miss What happened to the Golden Promises of Internet Miracles Senior Luncheon with Ray on May 27
He’ll challenge your thinking as much as offer answers.
Invite your CEO and senior management)

Branding & CRM

Romancing the Customer: Maximizing Brand Value through CRM by Dr Paul Temporal, Temporal Brand Consulting

This presentation will cover such issues as: Business Evolution and the Customer. Brands that Care. Brand Link to Corporate Strategy. Brands as Relationships. Building Emotional Capital. How CRM fast tracks Brand Value. Challenges for Brand Building and CRM
Dr Paul Temporal, Group Managing Director of Temporal Brand Consulting, is a leading global expert on brand creation, development and management with over twenty years of experience in consulting and training. He has worked with leading companies and governments, and is well known for his practical and results-oriented approach.

Dr Paul Temporal has also published widely. His best sellers include Corporate Charisma: How to Achieve World-class Recognition by Maximizing Your Company's Image, Brands and Culture, Strategic Positioning: Creating Growth, Generating Profits, Achieving Performance, Branding In Asia: The Creation, Development and Management of Asian Brand for the Global Market, Hi Tech Hi Touch Branding: Creating Brand Power in the Age of Technology and his latest book Romancing The Customer: Maximizing Brand Value Through Powerful Relationship Management and Advanced Brand Management: From Vision to Valuation, The 22 Immutable laws of Marketing in the Asia-Pacific, co-authored with Al Ries and Jack Trout, and his latest book published in Jan 04 is entitled “Public Sector Branding In Asia”.

Digital DM
Growing Direct Sales Through Digital Publishing by Charles Arthur - President, Atorius Consulting, UK
Digital publishing is making a huge impact. It can deliver rich content quickly and cost effectively to customers and prospects - and many cataloguers and magazine publishers are already achieving significant savings and increased sales. Direct marketers can invest in quality communications and generating greater profits without the burden of print, production and postage costs.

Using case study material Charles will show how e-magazines and e-catalogues are being deployed successfully to support business growth. Topics covered will include:

The technology choices - in-house or supplier Selecting the right business model Digital as complementary to print marketing Integrated multi-channel direct marketing Increased customer intelligence
Charles Arthur is the founder director of Artorius Consulting, a direct and database marketing consultancy and training business that specializes in helping clients gain the maximum value and benefit from their customer data. He has a wealth of experience in developing and delivering integrated marketing strategies for international media and communications companies, including Royal Mail, Financial Times, EMAP Communications and BBC Worldwide. Charles has also worked with B2B and B2C clients in IT, manufacturing, automotive and travel.
Charles is a Fellow of the Institute of Direct Marketing and faculty lecturer at the Periodical Publishers Association (UK) Diploma in publishing programme.

The Power of E-Marketing
The Future of the Digital Dialogue by Kent Wertime, President, OgilvyOne Asia, Bangkok

Addressable media channels such as the Internet, which have a "returnaddress", are having a profound impact on the way advertisers view communications with consumers. The digital dialogue via these channels is allowing companies to customize and track their communications in ways that most other forms of direct marketing simply can't match. Increasingly, this digital dialogue has extended to wireless platforms as mobile marketing begins to take of. However, the story doesn't end there. We are on the cusp of an addressable media revolution that will take the digital dialogue deeper into consumer’s lives. Looking out over the next several years, we see: Scannable print ads that engage the consumer individually; in-store environments where retail visitors and marketers are connected; packaging that “talks” with the individual consumer through digital technology; and products (like credit cards) that have relationship marketing platforms built in to a chip. This presentation will look at the growth of addressable media and identify some of the key implications for the future of communications
Kent began his advertising career in New York, where he worked with advertising agencies DMB&B, TBWA, and BBDO. During his time in New York, Kent was responsible for managing Pepsi-Cola International’s advertising and sponsorship activities. Kent has spent the past 13 years living and working in Asia. During that time, he has held executive positions in Hong Kong, Bangkok, and Singapore. Kent was recently appointed as President of OgilvyOne Asia.

Kent is an experienced writer and speaker on the topics of communications, advertising, marketing, and the Internet. His writing has appeared frequently in The Asian Wall Street Journal, Media, AsiaWeek, China Daily, and Brand News. Kent’s first book, Building Brands and Believers, was published in 2002.

Hot Issues
Critical Issues in Privacy, Spam and Data Protection by Jos. Birken, CEO, Silversum ConsuMetrix Pte Ltd, Singapore
Jos. Birken will take you through the issues in Privacy and Data Protection, with the following highlights: Definition of Privacy. Main Issues in Today’s Markets. The Three Main Principles of Privacy for Marketers. Consumers’ Rights And How to Act upon Them. Do’s and Don’ts in Consumer Privacy and Data Protection. Spam
CEO of Silversum ConsuMetrix Pte Ltd of Singapore, specializing in large-scale consumer databases for marketing purposes. ConsuMetrix operates throughout the main consumer markets in the Asia-Pacific region providing international Database Marketing consultancy and high-tech investment advisory in both Europe and Asia. Jos. writes several widely read columns in marketing publications and websites in Singapore and The Netherlands.

Before moving to Asia, Jos. established Marketing Science, an international Database Marketing consultancy operating in 1997. As a partner in Marketing Science he initially worked mainly for FMCG companies in Europe, later expanding activities to Asia. Jos.’s expertise in the field of Consumer Privacy derives from his extensive experience in gathering, managing and using consumer information. He has written numerous publications in this field during the past decade.

Call Centre Outsourcing
BPO what’s the hype and why – How to employ BPO in ways that are both innovative and add value by Claudia Schlesinger, Vice Chairman, Call Centre Association, Hong Kong

Offshore Business Process Outsourcing (BPO) is a Mega-Trend that Will Change Business Worldwide. This is happening and it is not going to stop. The enabling technologies are robust and the cost of these technologies has fallen sufficiently to open up vast pools of low-cost educated labor in developing countries The cost savings that may be realized are significant so companies are now using global resources to perform their business processes, unconstrained by geographic location.

Looking at the issues, benefits, ROI, and challenges of offshore BPO and contact center outsourcing topics to be discussed: Evolution of BPO . Global market and trends. Outsourcing in the BPO market - information systems as an essential part of business strategies. Weighing the risks and rewards of offshore outsourcing . BPO as a tool for business transformation. How to make it a reality

Claudia started in the Telebusiness Industry 10 years ago, as a Customer Service Rep in the UK.Moving through a variety of roles within Operations to find a niche in HRM and Training Development. With a BA (Hons) in Performing Arts, and Diploma in HRM, Claudia is one of a few Master Coach professionals listed with the Coaching Resource Centre.
Claudia moved to Asia Pacific over six years ago, with an International outsourced provider adapting European and American operations and training concepts to the local cultures to ensure knowledge and skills transfer. She understands that with the many cultural differences within Asia the main synergy is communication.
With her global experience Claudia now runs her own Management and Development Consultancy, focusing on fast tracking and heightening the profile of the Telebusiness Industry.

Claudia has worked in Singapore, Hong Kong, Thailand, Indonesia, Australia, China, Malaysia, Europe, and America and still adding to her wealth of experience within new emerging markets today. Claudia is a committee member of the APCF (Asia Pacific CRM forum) in Singapore. At present she is the Vice Chairman of the Call Centre association of Hong Kong.

Award- Winning Case Studies

Opportunities and Challenges - Insurance Direct Marketing in Thailand by Grace Tsang - Regional Vice President, Direct Marketing South East Asia, American International Group, Inc, Hong Kong

Grace will provide you with answers to the following questions facing an insurance company using DM in Thailand: What are the key opportunities, what are the key challenges - what are the solutions to help turn these into opportunities. Direct mail, telemarketing - how to make best use of them as direct channels to solicit business. Case studies - successes, lessons learnt. DM being a marketing science how can good and disciplined end-to-end processes make DM work and become profitable?

Grace Tsang Has more than 16 years' experience in personal financial services distribution, with a focus on insurance and investment services. Prior to joining AIG, she was responsible for the marketing and development of insurance and investment products at Standard Chartered Bank and HSBC in Hong Kong, covering direct marketing (direct mail and telemarketing), over the counter transactions and face to face sales. Grace joined AIG in 2000 and is responsible for insurance direct marketing in Southeast Asia, handling full array of life and non-life products in mass markets, working with external partners as well as independently.

SMS Marketing
Mobile communications – what works and what doesn’t by Callum Laing, WVision, Bangkok

Mobile direct marketing continues to by hyped, misunderstood and frequently misused. The ability to send timely campaigns to customers which engender immediate responses is unparalleled and under utilized at this time. By understanding a few key premises of mobile marketing, many of the mistakes that we frequently see can be avoided and high impact campaigns delivered. Using client case studies from Thailand and Europe Callum will show: - The rules to apply to ensure campaigns will work (Including avoiding SPAM!).- The technology to manage campaigns - The future of the medium and the key enabling technologies

Callum Laing is founder and managing director of Mobile Vision, a mobile communications company that works with clients to build their mobile strategies. Mobile Vision is committed to driving the best results in the B2B arena both in Thailand and overseas. Prior to moving to Thailand 18 months ago, Callum was instrumental in setting up 'Wizcom', one of Europe's most successful Mobile Value Added Service companies. Before delivering data services to mobile phones he held senior positions at Eircom (Ireland), France Telecom and WorldCom (Netherlands). Callum graduated in the UK with a degree in Business and Computing

Industry Perspective
Direct Marketing in Motion – A Marriage of Science & Marketing Catherine Gale, Regional Managing Director, DRAFT, Singapore

Catherine will present a view of key changes, effective tools as well as case studies demonstrating the power of direct marketing in motion - a marriage of science and marketing. This session will bring to life effective models for optimizing the profitability of existing customer segments to drive compelling and cost effective communication.

Catherine Gale joined Draft in 2002 to oversee network operations in the South Asia/Pacific region and was promoted to regional MD of Draft in January 2003.

Gale brings to Draft more than 15 years of integrated marketing experience, most recently at Saatchi & Saatchi London, where she was integrated communications director, responsible for building the agency’s integrated offering.

Prior to Saatchi & Saatchi, she was deputy managing director and founding partner of Grey Desire, a Grey Global Group direct communications agency launched in November 2000, with clients such as MARS, Procter & Gamble and GlaxoSmithKline.

From 1995-8, Catherine was business development director at OgilvyOne where she also worked closely with Ogilvy & Mather to develop integrated strategies for clients such as IBM, Kodak, Shell, SmithKline Beecham and the Boots Advantage Card.

Catherine began her career in advertising in 1983 as an art director. Eight years later, she traded in her markers for a calculator, and went to MIT Sloan School of Management.

DAY 2 – Thursday, May 27, 2004

Senior Luncheon Talk PAST/PRESENT/FUTURE SIGHT

12.00 – 1.30 pm What happened to the Golden Promises of Internet Miracles?
“Senior Luncheon with Ray Considine, Considine & Associate, W.A.Y.M.I.S.H, Pasadena, USA

A rapid paced, idea-packed 60 minute visual "confession" revealing the trials, tribulations and ultimate successes of WHAT WORKED in U. S direct mail.
Delivered by Author-speaker-veteran direct marketing guru Ray Considine (keynote presenter of DMAsia Singapore 2002). Open also to non-delegates who are CEO and senior management

Half Day Workshop A

Customer Contact Centre

Customer Satisfaction -- the reason for our existence. How do we manage it by Mrs Elizabeth Prakasam - CEO, COPC Asia Pacific Inc, Singapore

This workshop is tailor-made for customer contact centre professionals to better understand the concept of Customer Satisfaction and How to Manage its different components. COPC’s extensive experience has shown that most contact centre operations do not manage their customer satisfaction as they should be, for the simple reason that they do not understand the key drivers impacting customer satisfaction and dissatisfaction. This usually leads to contact centres spending top dollars and valuable time in mis-managing Customer Satisfaction.

Addressing these urgent needs, this workshop will include the following topics;

Introduction to Customer Satisfaction and Dissatisfaction
Concept of Satisfiers and Dissatisfiers
How to differentiate which customer satisfaction driver attributes to manage by maximization and which ones to manage by optimization.
The new paradigm of managing Customer Satisfaction.
Understanding what drives Customer Satisfaction in your organization -
Different attributes impact your customer satisfaction to different levels? How do you know which ones to manage and which ones you could afford to ignore?
Customer Satisfaction and Dissatisfaction – Industry Benchmarks -

COPC has conducted several hundred audits, numerous benchmark reviews and Contact Centre performance improvement consulting assignments - across several countries and continents. We see the best and the worst in the industry. The workshop will illustrate the Customer Satisfaction benchmarks you should be striving towards
Measuring Customer Satisfaction –

The workshop will throw light on many good practices of measuring Customer Satisfaction, which COPC has seen and advocated Myths and Realities on what drives Customer Satisfaction in Contact Centres
The workshop will help in busting some of the most common industry myths and help bring out some hard realities of what really drives customer satisfaction in Contact Centres

CEO of COPC Asia Pacific Inc., headquartered in Singapore, Elizabeth Prakasam’s 26 years of experience in customer service, accounting and system analyses provide her clients with vital insights to performance improvement strategies.
Elizabeth has greatly expanded the integration of global performance standards, leading efforts in multiple certifications to the COPC-2000? Standard and High Performance Management Techniques (HPMT) training that have dramatically improved customer satisfaction levels throughout contact centers in the Asia Pacific region.
Before joining COPC, Elizabeth’s customer service expertise was honed as Vice President of Customer Service at Singapore Telelcom and Vice President Customer Affairs at Singapore Airlines. During her tenure at Singapore Airlines, she also served as Vice President of Corporate Services and Vice President of Internal Audit, as well as positions where she fine-tuned her skills as an accountant, investment analyst, and systems consultant.
Elizabeth earned her Bachelor's degree at the University of Singapore and earned her MBA at the Surrey Business School of Management in the UK. She is a member of the Association of Certified Accountants of Singapore.

Full Day workshop B

Campaign Management

Improving the Effectiveness of your DM Campaigns by Lisa Watson Chairman, Direct Marketing Association of Singapore and Senior Director, Oracle Corporation, Asia Pacific Division & Azhar Azib, Regional Marketing Director, Microsoft Asia, Singapore

A half day workshop focused on both principles and practical application of sound direct marketing techniques that really work in today's complex marketing environment. Conducted by two seasoned direct marketers
with experience in both B-to-C and B-to-B techniques, this workshop will help you make the most of your marketing budgets by focusing on segmentation, creative, loyalty programs, data management & mining and building the required metrics to deliver maximum results. Case studies will be included from banking insurance, telecommunications, publishing, consumer goods, IT and hospitality industries and more.

Lisa Watson is Senior Director at Oracle Corporation, Asia Pacific Division. As part of the Financial Services Industry team, Ms Watson is responsible for working with the team across Asia Pacific to develop a strategic framework for successful implementation of technology and application solutions. Her expertise is in strategic business and marketing consulting, direct marketing and advertising, with a specialty in building, using and managing customer data to improve bottom-line business results.

Ms Watson joined Oracle in August 2003 after two years of running Ibis Intelligence Services, the strategy consulting company she founded to help clients manage their marketing investments and deliver business results. She has extensive management, marketing, client servicing and consulting experience from leading teams at Leo Burnett Cartwright Williams Direct (Singapore), Wunderman and Dentsu Young & Rubicam (Hong Kong), Ogilvy & Mather Direct (Chicago & Hong Kong).

Ms Watson’s experience includes working with both local and international companies including Apple, Hewlett-Packard, Xerox, Procter & Gamble, The Economist, BMW, Mercedes Benz, Nestle, ABN AMRO Bank, AIU Insurance, American Express, Shell Card, Standard Chartered Bank, Blue Cross & Blue Shield, Michigan National Bank, Mobil Credit Card, and Sears Charge.

In 2002, Ms Watson was named Chairman of the Direct Marketing Association of Singapore and Chairman of DM Asia 2002. A frequent speaker at industry events and a contributor to regional trade publications, she graduated from Lawrence University with an honors degree in Mathematics and has passed two Society of Actuaries (Life) exams.

Azhar Azib has been working in the area of Business Intelligence and Decision Support for about 14 years, covering the Defence, Media and IT industries. Azhar started as a developer of Decision Support Systems and later moved on to become a business user and strategist for decision support capabilities, specifically as a marketing discipline. He has since accumulated significant experience in the design, implementation and integration of Business Intelligence and intelligence-based business strategies into the way corporations conduct business.

At Microsoft, his team is positioned as internal CRM and Direct Marketing consultants to the various Microsoft subsidiaries and business units in Asia. They provide domain expertise, participate in strategy development and field deployment of the company’s various CRM initiatives and also in the development of region wide integrated
marketing campaigns.
Prior to joining Microsoft, Azhar spent about 5 years at IBM, and was instrumental in the startup of IBM Direct across the ASEAN and South Asia region.

Afternoon Workshop C:

Going Global with Your Direct Marketing

Rising above the clutter with the Direct Mail tool and achieve results in the international markets by Jules Takagishi, Regional Key Account Director, Asia Pacific and Middle East, Deutsche Post Global Mail

Your Direct Marketing campaigns in Thailand are going well – but can you take the same concepts for an international campaign? What do you need to do differently when you take your campaign overseas?

Where do you find the tools and partners you need?

Find answers to the above and more from your peers how to rise above the clutter and set your company and products apart and significantly improve your sales to customers outside of Thailand in this interactive workshop.

At this interactive workshop,
- Participate in small group exercises and learn hands-on about the processes of an international Direct Mail campaign; from conceptualization to fulfillment
- Listen to success stories of those who have won many new customers from their international Direct Mail Marketing
- Learn about challenges and the pitfalls to avoid as well as practical working tips
- Get to know the trends in Direct Mail buying in other parts of the world

All participants are encouraged to bring along their company’s Direct Mail campaign (local or international) and look forward to a showcase of successful international Direct Mail campaigns.

Former consultant to the Universal Postal Union, Ms Jules Takagishi is the Regional Key Account Director, Asia Pacific and Middle East with Deutsche Post Global Mail. Ms Takagishi has held a regional business development position within Asia Pacific from 1998 for four years and more recently was responsible for Global Strategic Development with Posts for Western Union Financial Services in Dubai. Ms Takagishi is the Vice Chairman of the Direct Marketing Association of Singapore.

To register, click here
For further information, please contact
Pacific Convention Planners Ltd
10/Fl Ratchada Bldg
496 Ratchadaphisek Rd Huaykwang BKK 10320 Thailand
Tel: + 66 (0) 2938 3914 - 7 Fax: + 66 (0) 2938 3918
E-mail:info@dmthai.com

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